Sunday, October 17, 2010

Atomic Tom Find Opportunity from Defeat

When you are a struggling band, you have to make due with what you have. After getting all of their gear stolen before a music video shoot, the guys in New York's Atomic Tom did not let that stop them from chasing down exposure. Taking to the NYC subway's armed with nothing but their iPhones and killer apps, Atomic Tom have crafted a video so fresh, original and outstanding, OK Go will crawl back to their think tank screaming they did not think of this. This is no gimmick, this is real and will bring such a smile to your face. One of the greatest videos I have seen in a while.