Sunday, June 3, 2012

Roo Panes Teams Up With Burberry

British newcomer Roo Panes has a lot to be proud of, not only is his career taking off but he has just been hand selected by Burberry to model and launch the iconic brands new Autumn / Winter campaign. Burberry's Chief Creative Officer, Christopher Bailey said, "We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way. Using London as the backdrop, we shot the series of cinematic, emotive black and white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms.” The campaign, which is an homage to classic Hollywood and vintage London is something the likes of Fellini and Visconti would have admired.

Panes even recorded the original song, "Indigo Home" for the campaign. Take a look at Panes performing "Indigo Blues" and watch the commercial below.

 Photo Credit - © Copyright Burberry/Testino